Teaser trailers are essentially shortened versions of film trailers, usually lasting between 30 seconds to a minute.
They are usually released well before the theatrical trailer, sometimes even 18 months before the release of the film.
They are usually released online, in cinemas and on the television.
The teasers are often released when the film is in production and so does not show many scenes from the actual film, sometimes it does not show any footage from the film.
The main purpose of the teaser trailer is to entice the audience and draw in their curiosity so that they will be interested in seeing the film.
They are usually reserved for big budget films because they have the money and authority to do so. If the film company feels that their film will be a success, a teaser trailer is a very useful tool as it raises the profile of its release and gets its audience anticipating the release.
No comments:
Post a Comment