I handed my questionnaire out to 30 people. Although this is only a sample and answers may not be representative, I am still using the answers to help give me more of an idea of what my audience will want.
Below is some analysis of the questions:
Roughly 75% of the respondents said that posters for upcoming films encourage them to see that film. This is the kind of response I expected to get and lets me know that it is worthwhile doing the poster to attract my audience.
I asked my audience what they think is the main purpose of a film poster. 6 people said that the poster should be entertaining, however 19 people said that it should be a mixture of informative and pursuading as well as entertaing. I need to make sure that I include important information such as release date and possibly actors names. I also need to make sure that it is "thrilling" to look at so that it entertains and persuades people to see the film.
21 people said that when looking at film posters the thing that appeals to them most is the main image. This means that I will make the image the largest thing on the screen and it needs to be interesting so that it attracts the readers eye. The title was not voted as the most appealing thing however I still need to make sure that it is interesting and relates to the chosen genre.
A high proportion of my respondents said that a tag line would make them want to see the film even more. I will need to brainstorm ideas on this, making sure that it relates to the story in my trailer.
63% of the people I asked wanted to see an image of the villain on the poster. I like the idea of this as I think it will have a better effect than having the victim on the poster.
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