Location: Where the film is set needs to be genre appropriate.
Costume: The clothes should be in keeping with the characters' personas and the design concept for the film.
Properties/Props: These are used to dress the set or for characters to set an appropriate representation of the style and theme.
Colour Design: Use of certain colours to convey particular moods or ideas, for example, reds and blacks conveying danger and mystery, and yellow connoting sunshine and happiness.
Lighting...
Ambient Lighting: Available lighting, for example, outdoors, to emphasise realism. It usually includes natural lights, eiher outdoors or coming through windows. It can also mean artificial lights such as normal room lights.
Artificial Lighting: High or low key lighting for desired effects, including colour and lighting design, such as mini spots, follow spots, etc.
High-key Lighting: Everything is evenly and brightly lit, with minimum shadows. This lighting is termed realistic and is often used in musicals and comedies.
Low-key Lighting: This lighting creates strong contrasts with less illumination, more shadows, and many more grayish, dark areas.
Three Point Lighting: Used to model an actors face or an object with a sense of depth. Light from three directions is used. A backlight picks out the subject from its background, a bright key light highlights the object and a fill light from the opposite side ensures that the key light casts only faint shadows.
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