Poster: Draft 3 Production Process...

This is the second draft of my film poster.

Below are snapshots of the process I took to improve on it according to feedback that I have received from my target audience.

The first change I made was to the text on the computer.

I deleted the original text on the screen and replaced it with a bolder font which is uppercase so that it stands out even more and it also means that I have more coninuity as the rest of the text on poster is uppercase. I made this change as the feedback I received said that the text on the screen is ineffective.  

At this point I made the text larger so that if people were to walk past the poster, they would be able to read it easily. I noticed that when people read out the text that was on the computer it wasn't said how I wanted people to read it. So I made the word "really" bigger as I wanted more emphasis on this word. I asked people to read it again and they said it how I wanted it to be read.

When looking at the poster carefully I noticed that there was a bright gap behind the man's head which I removed when I deleted the original text. To fix this I used the pen tool to fill in the space with black whilst on the background layer. 

This is the poster zoomed out to view the changes made.

At this point I made some of the text at the bottom smaller, including the director, screenplay, the productions company and the studios. I did this because the feedback told me that the text at the bottom looked too clustered.

I also deleted the Wrong Identity hashtag and facebook link as I thought that this text was probably not necessary.



I decided instead to use the Facebook and twitter logos to allow some extra space at the bottom.

I also think that this gives my products continuity as I have used a scan code and have organised the logos in the same way that I did for my film magazine. I also moved the Wrong Identity website to right side to allow room and make it easier to read.

I felt that there was too much space in the top left hand corner that wasn't being utilised and due to the feedback I decided that it would be good to put a small review there. I decided to have the quote from "Pulse" the film magazine that I created so that I could have continuity within my products and a link between them.

The feedback that I got suggested that I needed to use some colour on my poster as it looked too bland. I decided to change the colour of the date of release and the text that says, "From The Director Of Last One Standing" because I felt that they didn't stand out enough in white. It also separates it from the rest of the text so it doesn't look like they are together.

I decided to change the the text on the screen again. I asked people sitting next to me what they thought about the latest text and they agreed that it was the easiest to read and suited my genre the most.