This is the film poster for The Dark Knight.
The character that has been used is The Joker, he has been placed behind frosted glass so the audience cannot see him clearly which makes his character seem mysterious and sinister.
The writing says "Why so serious?" which is ironic due to the stern look on his face and the fact that it has been written in possibly blood. His hand has been placed directly underneath the writing with blood also on his hands, showing that he has done it.
The name of the film has been positioned at the bottom of the page and the text is small and spaced out, this is because they have used the Batman symbol which is very iconic and so the audience are made aware that the film is part of the very successful franchise.
The lighting that has been used is very light in the background but where the Joker is standing it is very dark highlighting the outline of his body and connoting that he is an outcast and that he is suspicious and omnious. The Batman logo has been highlighted by a bright light outlining it, which connotes that he is good and is against evil. The dark colours and blood also suggest that the films genre is an action and may contain violence.
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