This is the poster advertisement for the film 'Scream 4'.
The main character 'Ghost Face' is positioned in the middle of the poster with just his mask showing, without his body. The mask is very iconic and people will recognise it. The bottom of his mask has been made into the shape of a knife reinforcing the genre of horror and that the character is a killer.
The background is just black which makes the white mask very exposed and makes it seem more frightening. Another colour that has been used is red, connoting blood and violence. The 'A' in scream has been cleverly transformed into a 4 showing that this is the fourth sequal in the franchise.
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