The Target Audience...

It is extremely important for film makers to identify their target audience before they make any final decisions or begin to plan their film. The target audience could influence many factors within a film such as character representations, locations, props, actors, editing styles, etc. Film producers will carry out primary and secondary research to make sure that their product is well suited to the audience it is aiming it at.

I have decided to create a thriller based teaser trailer and have looked at film demographics so that I can identify who watches this genre of film. Most films in the thriller category are rated 15, which is why people above this age watch them, due to mostly language, violence and possibly sexual references being in them.

Although the audience ranges depending on the sub-genre of the thriller, the broad audience for a generic thriller tends to be both male and female aged between 15 and 30. Young adults are more prone to watching a thriller due the 'adrenaline rush' feel whilst watching, which is something that adults above 30 tend to feel is unnecessary or unpleasant.

I will aim my product towards 15-25 year olds, being predominantly female.